Take a look at G Adventures’ profile. The demographics of the people that are viewing their website are mostly female between the ages of 25 and 34, with some education. Interestingly, they mostly browse at work…hopefully only on their breaks 😉
From this we can go to Forrester’s Technographic Profile and enter these details to find out their social technographic profile. As you can see, the majority of G Adventure’s customers are joiners and spectators.
From this little bit of research, G Adventures is able to see who their customer base is and how they use the internet. Brilliant!!